03 PUNK IN RESIDENCE
01-2024
CHAMPIONING INNOVATION & EXPRESSION IN NEW MEDIA
Since its inception in 2017, CryptoPunks has been a pioneer not just of digital art, but of innovation in the art world at large. This legacy continues with the 2024 launch of Punk in Residence, with inaugural artist Nina Chanel Abney.
Designed to spotlight artists and encourage experimentation to bridge the gap between their creative practice and the nascent digital art movement, the program needed a strategy and visual language to communicate its multifaceted edge and high-caliber intentionality. The result is a dynamic design system inspired by each artist’s CryptoPunk color scheme, with easily interchangeable image and text assets for every new residency to come.
Photography by Jesper Damsgaard Lund.
Brand Identity
Digital Assets
Motion
Strategy
Copy Writing