09 DETECT05-2021
REIMAGINING THE FUTURE OF DIAGNOSTIC TESTINGAt the height of the Covid-19 pandemic, Detect launched an at-home testing kit with PCR-Level accuracy — combining the precision of molecular lab testing with speed, convenience, and ease of use. Now, they’re focused on a diagnostic platform and point-of-need tests for common infections.
At a time when Covid exposure had a domino effect of repercussions combined with week-long waiting periods for accurate PCR test results, the Detect team developed a small, inexpensive device that allowed people to get reliable results whenever and wherever they need it.
They needed a brand identity and packaging system that was straightforward and authoritative, aimed at education and giving people peace of mind. After racing to develop an easy-to-use and FDA-approved Covid-19 test packaging suite, a system for all future diagnostic tests was created. The result was a robust, lab-like cataloguing structure for each of the different pathogens, designed with the future in mind.
Brand Identity
Digital Assets
Packaging
Print