07 OMA FERTILITY01-2022
WHEN AI MEETS IVFOma bridges empathetic care with precision AI technology in the lab for a completely supported IVF experience. Empowering growing families with science-forward, affordable fertility treatment that sets a new standard in IVF success rates.
The Oma Robotics team needed a brand identity and website to communicate and embrace both parts of its positioning: combining the emotional aspects of pregnancy with the scientific credibility of technology. Centered around the idea of balance, the new system thoughtfully crafts a narrative that contrasts the two worlds and brings them together in a way that feels sophisticated, innovative, and human.
Art Direction
Brand Identity
Digital Assets
Website Design
Strategy