04 CRYPTOPUNKS BRAND + WEBSITE01-2024
FOR THE PAST, PRESENT, & FUTURE.An archive and living source of truth for project info and initiatives — the new CryptoPunks brand hub was launched as part of a greater objective to reach a wider audience and deliver more up-to-date messaging on future-facing developments.
The CryptoPunks project started with its marketplace app in 2017, which is often considered a work of art to blockchain enthusiasts and revered for its technological innovation at the time and cruciality for the current trading ecosystem. Up until recently, that was the only central source of information for the project, leaving out a number of years since its inception and preventing more current updates due to the historical importance of its code.
Through design and development partners Alright Studio, the new website became a reflection of both the past and future of the project, and will function as a key touchpoint for both existing community members and new blockchain-curious viewership.
It’s a meaningful interpretation of early internet culture and modern brutalism, filled with subtle nods to the pixel origins of the art. The design is intentional and direct, grounded in a grid system that creates a museum-quality gravitas and playful dynamism, and a visual aesthetic that balances the tension between nostalgia and innovation.
Live Site
Art Direction
Strategy
Copy Writing